Inception of Shii Nay Mal & development

The brand was built collaboratively with youth through a methodology that included brainstorming. The original conception pivoted between different names that were screened to capture the essence that youth wanted to convey through the brand.

The Shii Nay Mal workshop design included participants’ inputs about the brand feeling and brainstorming the results through a collaboratively selection. The brand development process included initial research Focus Group Discussions and a round of brand exploration to target a clear and simple objective - to provide mental health awareness raising.

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